Business Community Guidelines

Last updated: November 2026

What you publish on Up2 reaches people nearby who take it at its word and go. These guidelines are about your listings and events, and about being good to the community that shows up for them. They apply to every business and government account.

1. Tell the truth in your listing

Everything in a listing must be real: the name, the address, the hours, the prices, and what is included. Keep them current. Change the hours when they change, and take a listing down when the place closes. An event's dates and times must be right, and once it is over it should end. People plan their day around what you write.

2. Use real photos

Photos must be of your own place or event, taken by you or with permission, recent, and sharp. No stock photos, no pictures of another business, no flyers made of text, and nothing that misleads about what people will find. The cover photo is the first thing people see. Show the real thing at its best.

3. Respect the community

One listing per place and one event per event. No copies or near copies to take more room on the page. No misleading offers, no prices that change at the door, no pressure tactics. Answer honestly when somebody asks a question, and treat a report about your listing as a chance to fix it, not a fight.

4. Nothing inappropriate

No content that is sexual, violent, hateful, or illegal, and nothing that attacks people for who they are. No alcohol, cannabis, gambling or adult content aimed at anyone under age. Nothing that promotes harm. If you would not put it on your own front window, do not put it on Up2.

5. Your account is yours

A business account is verified against its Google Business Profile and a government account against its official email address. Post only for the business or organization you represent, and keep one account per business. Do not lend the account, and do not use it to promote something it is not.

6. Events end, and so do promotions

An event that is over leaves the public pages by itself when its dates and times are right. A promotion or a price must be honoured for as long as the listing says it will be. If a plan changes, change the listing the same day.

7. What happens when rules are broken

We review reports and act on them. Depending on severity, a post may be hidden or removed, features may be restricted, or the account may be suspended or closed for good, with or without warning. Serious matters, such as fraud or threats of harm, may be referred to law enforcement.

8. Help us keep Up2 good

If you see a listing or an event that breaks these rules, report it. Every public page has a report option. You can also ask us anytime from Help & Support in the Menu.

Thanks for being here. Now show people something worth going to.